Hershey's mete la pata en Instagram
- Xperience Makers
- 16 ago 2018
- 1 Min. de lectura
Actualizado: 24 ago 2018
En el ya lejano mes de Abril la empresa chocolatera Hershey's lanzó una campaña publicitaria de al rededor de $20'000,000 de la cuál salió el Hastag #HacerElBienSabeBien. Esto con motivo del 50° aniversario de la llegada de la marca a México. Según El Economista el fallo en esta campaña esta en Instagram ya que ha sido tachada de elitista al utilizar a personas en situación vulnerable junto a Influencers de situación económica y social totalmente contrastante.
Estas son algunas de las publicaciones que han encendido las redes por su contenido:
Nadie dice que la intención de la marca fue mala; sin embargo, la ejecución no fue la adecuada por lo cuál se emitió un comunicado por medio de Twitter pidiendo disculpas por una campaña publicitaria mal pensada.
Una buena acción no debe de documentarse ni presumirse, mucho menos usarse con fines publicitarios pero de los errores se aprende y esperamos que el caso de Hershey's sirva a manera de lección para futuras campañas, así como para otras empresas y no caigan en este error.
Interesting how even major brands like Hershey's can trip up on social media. It’s a reminder that public narratives matter—whether you're a brand or a public figure. For those looking to shape their digital image more carefully, there are skilled wiki biography writers for hire who know how to present a story that aligns with public expectations while meeting platform standards.
¿Alguien por acá sigue la liga local o torneos internacionales? Últimamente me he metido en las apuestas baloncesto Chile y están bastante interesantes. Hay buenas cuotas y partidos intensos. ¿Qué casas de apuestas recomiendan para el básquet en Chile?
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